Key Results

Demo generation

~30 demos/week → 60% sourced from Lumio

Revenue impact

~50% of revenue influenced by signal-based outreach

Enterprise traction

Won key accounts like Decathlon, Allianz, AXA

Overview

The SEO company we worked with helps companies structure their data to become authoritative sources for AI search engines.

In just 6 months, they reached ~250 clients, targeting companies with strong local presence (insurance, real estate, hospitality).

But scaling pipeline in a new category (AI search / GEO) required more than traditional outbound.

The problem

Before working with us they relied on:

• cold calls from scraped data

• cold email from Sales Navigator lists

• limited LinkedIn outreach (too time-consuming)

The core issue:

👉 they were targeting ICP… not intent

Their founder explained:

“We needed to reach people already thinking about AI search — not just people who fit our ICP.”

At the same time, they wanted to move upmarket toward multi-location networks, where timing and relevance matter more than volume.

How their perspective changed

One key change was made:

👉 They stopped targeting profiles and started targeting conversations.

Instead of asking:

❌ “Who fits our ICP?”

They started asking:

✅ “Who is already talking about our category?”

This changed everything.

What we changed

We built a signal-driven outbound engine.

Signals we track

people engaging with AI / GEO content

likes & comments on influencer posts

discussions around ChatGPT / Search AI

prospects interacting with competitors

These signals identify buyers already in motion.

How we run it

This is the exact system we use:

Find prospects already talking about AI search -> Capture them via intent signals -> Launch outreach (LinkedIn) -> Book demos

Simple. Repeatable. Scalable.

Results

Gojiberry quickly became the core driver of their pipeline.

Pipeline impact

• ~30 demos per week

• ~60% directly sourced from Gojiberry

Revenue impact

• ~50% of revenue influenced by Lumio

Even in a multi-touch sales cycle, signal-based outreach consistently drives a large share of closed deals.

Enterprise traction

This approach helped them land major accounts like:

👉 Decathlon

👉 Allianz

👉 AXA

Not through mass outreach, but by entering conversations at the right moment.

Why it works

The difference is not the channel.

It’s the timing.

“We’re not reaching out randomly anymore. We’re entering conversations that already exist.”

Signal-based outbound allows them to:

• reach prospects at peak interest

• increase demo conversion rates

• focus on high-quality opportunities
  
  

  
  

Product experience

Their highlights:

• precise signal targeting

• ability to capture engaged audiences (likes, comments, discussions)

• prioritization of agent-sourced leads

“The more we refine signals, the better the quality gets.”